![]() The days of requiring a Chinese business licence to register a verified account are long gone. It’s now easier than ever to set up an official service account on WeChat for overseas brands. It has never been easier to set up a WeChat verified account KOLs are China’s version of social media influencers and like in the UK, they hold a huge sway in the Chinese marketplace. The other main channel to help build up an audience is via Key Opinion Leaders (KOLs). Meaning that over time, brands can build up a highly targeted audience. The WeChat advertising platform allows brands to target users based on age, gender, education, location and most importantly, on search behaviour. ![]() The whole process can take as little as 4 weeks to build this is significantly less than setting up a Shopify or Magento e-commerce channel. The process typically involves taking a product data feed of product SKUs and marrying this up with design templates for the shop front. Building a shopfront on WeChatīy using a Mini Program, UK brands can build a shop within WeChat at relatively low cost. Serving as a strong base to build brand awareness, and as a route to establishing Chinese sales. You can sell directly to consumers via a shop front, easily add booking engine functionality to take direct bookings, and all payments are handled by WeChat Pay – the official WeChat payment gateway.Īs such, UK brands wishing to test the waters in China, WeChat is the ideal vehicle. The whole sales process is completed within the WeChat app, where the Mini Program adds lots of additional functionality and takes care of the transactional leg work. A WeChat Mini Program sits on Tencent’s server and not on the users’, and as such, they are typically very fast to both access and operate.įor UK brands looking to enter the Chinese market, taking part in a Mini Program can have huge benefits. Mini Programs are best described as ‘apps within an app’. Tencent’s vision (WeChat’s parent company) is for WeChat users to utilise the app regularly throughout their everyday lives using it for posting social media, making calls, messaging, playing games, paying bills, buying products, and even hiring taxis. WeChat is often compared to, and referred to as the ‘WhatsApp of China’, though it is better described as an ‘eco-system’ over a traditional social media app. ![]() WeChat is truly a giant of the app world, with over 1- billion users it easily surpasses the likes of Twitter which totals just over 320 million users.
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